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  ["description"] => string(1190) "<p><strong>The San Francisco Bay Area&mdash;Spring 2007</strong></p>
<p>Jenny Fredericks and Jacqueline Van Dine - friends, mothers, athletes and industry veterans who share a work hard/play hard philosophy. Preferring trails over treadmills, they enjoy outside activities with friends and family as a way to unwind from life&rsquo;s demands.</p>
<p>Unfortunately the outdoor industry offers only bulky and banal footwear that compromises their sense of style. They yearned for active products that made you look as good as you feel, and feel as good as you look.</p>
<p>Joined by Jim Van Dine, the three founders combined their passions by engineering performance shoes with modern organic aesthetics, on-trend designs and sleek, vibrant colors. By making &ldquo;outdoor&rdquo; more accessible, just as fun and a little less &ldquo;agro,&rdquo; they hope to inspire life of nature sufficiency.</p>
<p>With careful and intentional choices, they found a balance between fitness and fashion, performance and aesthetics, profit and philanthropy, and work and play. It was only fitting that they named their company after the Celtic goddess of balance between well being and prosperity.</p>"
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  ["description"] => string(583) "<p><span>Auclair is the premium sport and outdoor division of Paris Glove of Canada Ltd., one of the oldest and most respected glove companies in North America.&nbsp;</span><br /><br /><span>Paris has been entirely family-owned since its inception in 1945, when founders Felix and Lily Monk brought their glove knowledge from the old country to the wild and adventurous new world: a place called Canada .&nbsp;</span><br /><br /><span>The company has earned an enviable reputation in the glove world as a premium brand synonymous with quality, style and performance.&nbsp;</span></p>"
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  ["description"] => string(708) "<p>Backcountry Access is a privately held company founded in 1994 by Bruce (&ldquo;Bruno&rdquo;) McGowan and Bruce (&ldquo;Edge&rdquo;) Edgerly. They currently have about 45 employees, not to mention reps and distributors. Our headquarters is at Valmont and Foothills, in Boulder, Colorado, at the foot of the Rocky Mountains. Like many innovative companies, BCA has humble beginnings (Bruno&rsquo;s garage).</p>
<p>BCA's mission is to save lives, not just pump products. As a leader in the industry, they feel responsible about sending people into the backcountry. They need to be equipped not just with products, but with education. That&rsquo;s why they've invested so much in research and education.</p>"
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  ["description"] => string(1168) "<p><span>Bern Unlimited is a lifestyle action sport company specializing in head protection for non-motorized action sports. Bern is passionate, focused and committed to providing skaters, snowboarders, skiers, bikers and wakeboarders with adaptable All Season head protection that fits each rider&rsquo;s individual personality and style.&nbsp; Bern also offers action sport enthusiasts other products that promote and complement their lifestyles.</span><br /><br /><span>Bern&rsquo;s mission is to deliver products that action sports participants want before they know they want them. Through new designs, engineering and development, Bern has driven the evolution of head protection. These key Bern differences are designed to enhance your performance, comfort, quality, style and the overall experience of doing what you love to do.</span><br /><br /><span>Bern Unlimited is a private company owned and operated by action sports enthusiasts. Our success and evolution today is largely attributed to the great team of people that has been assembled that value the environment, teamwork, integrity, passion and a healthy action sport lifestyle experience.</span></p>"
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  ["description"] => string(302) "<p>Black Crows. A freeski brand, fully independant, developed by Bruno Compagnet and Camille Jaccoux, two riders who, season after season, have practiced this sport as professional skiers and have gained unique know-how. Black Crows develops its own vision combining tolerance and high performance.</p>"
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  ["description"] => string(785) "<p><span>At Black Diamond it's all about climbing and skiing. We share the same experiences that you do on rock, ice and snow and these experiences push us to make the best gear possible for our worldwide family of climbers and skiers.</span><br /><br /><span>What began with a backyard anvil and a hammer has grown into a global company with offices on three continents that's not just for rock climbers, but one that stands for the spirit of the sports we live, their values and goals, past, present and future. Since 1957, our innovative gear designs have set the standards in numerous areas. This is partly the result of dedication, desire and diligence on the part of an incredible team of people. It's also the result of each of us being climbers and skiers ourselves.</span></p>"
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  ["description"] => string(1017) "<p><span>Toni Arnsteiner retuned to his carpentry workshop in Mittersill, Austria at the end of World War II and ended up creating Blizzard&rsquo;s first ski. Since then Blizzard has been churning out skis with technology built in to keep the professional&rsquo;s happy and in 1973, the giant slalom World Cup champ had a pair of Blizzard Skis on her feet. The biggest competitive achievement came in 1984 when the top three winners of the downhill event in Kitzbuhel had Blizzard skis on their side. Blizzard invented the temperature-controlled ski after spending six years and millions of dollars in research, the Blizzard Thermo hit the market in 1980.</span></p>
<p><span> For decades Blizzard has been employing specialists with experience across the board to design the best and more technologically advanced skis available. Through its state-of-the-art styles and innovation Blizzard continues to dominate in the ski world as recently as winning the 2010 European Ski Award for &ldquo;Ski Hardware.</span></p>"
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  ["description"] => string(155) "<p><span>Superchargers for your skis. Softens your landings and makes your turns zip. Boosters are used by the best and most adventurous skiers.</span></p>"
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  ["description"] => string(166) "<p>Bridgedale Outdoor Ltd is the market leader in the manufacture of technical Outdoor socks for: Walking / Hiking, Mountaineering, Running, Skiing, and Everyday.</p>"
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  ["description"] => string(674) "<p>The masterminds at Electric Sunglasses know you&rsquo;ve spent a lifetime  developing your unique style. Electric generates stimulating sunglasses  and goggles to compliment your intense lifestyle. Their cutting edge  frame designs are built to shock, while carefully crafted lenses and  hinges provide the utmost UV protection, optical clarity, and  durability.</p>
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  ["description"] => string(212) "No More Cold Feet! With Hotronics Foot Warmers you can ski all day long! No matter how cold it is, your feet can stay nice and cozy with our Hotronic Footwarmers. Simply insert them in your boots and off you go! "
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<p>The state of skiing was completely different in the early 1990&rsquo;s. Tradition prevailed over innovation, styles were neon and rigid, and progression was stale. Snowboarders had embraced everything that the youth considered hip and cool, and in an effort to distance itself, the ski industry floundered. Steve Winter and Murray Wais helped change all that with a 15-minute film called &ldquo;Nachos and Fear&rdquo; in 1992. The ski community&rsquo;s response to their revolutionary effort was overwhelmingly positive, and these two ski bums instantly realized the potential of this new direction and decided to pursue their calling.</p>
<p>In the 20 years that followed, Steve and Murray built MSP Films and together have produced 24 films, created the HDTV series &ldquo;Focused,&rdquo; received Powder Magazine&rsquo;s &ldquo;Movie of the Year&rdquo; award seven times out of eleven, and were nominated for three Emmys in 2006 and 2007 for Outstanding Cinematography. In an industry that has seen the number of film companies explode from three or four to literally dozens, MSP has managed to remain atop the pinnacle while simultaneously branching out into other realms. The skilled team at MSP has worked in every environment imaginable to capture the best images in action sports &ndash; from wakeboarding, mountain biking, kayaking, motocross, and BASE jumping right back to their roots in snowboarding and skiing, MSP Films remains the leader in action sport filmmaking.</p>
<p>Owning the deepest and most diverse stock film library in action sports, MSP has the ability to license and create content to suit the needs of any commercial project. MSP&rsquo;s diverse resume includes an illustrious variety of top clients, including RushHD, Nissan, Budweiser, MTV, Nike, Subaru, Roxy, and many others. MSP is available for production and consultation on a wide variety of shoots, including TV, film, commercials, music videos, and more.</p>
<p>Beyond simply creating content, MSP has the ability to bring your unique message to the masses. MSP&rsquo;s tour department was created with the intention of broadening worldwide reach and has a proven track record of repeated growth year after year. Many strategies have been developed internally by which MSP can now assist in putting your brand&rsquo;s message within reach of a captive, loyal audience.</p>
<p>In the end, the love of these sports and the lifestyle they provide is really what it&rsquo;s all about. MSP Films continues to thrive on the principle that the potential energy of a match waiting to burn symbolizes the collective power and energy that they impart through impassioned and meaningful production work.</p>"
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  ["description"] => string(730) "<p>Neff Watches, a little bit of wrist candy...</p>
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<p>&nbsp;</p>Neff"
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  ["description"] => string(1185) "<p>SESSIONS Founder and CEO, Joel Gomez, became involved in the sport of snowboarding in the early eighties, when riders were still strapping boards onto their feet with bungee cords and banned from riding at ski resorts. His passion for skateboarding, surfing and the fledgling sport of snowboarding motivated Joel to build a future for himself in the action sports industry. In 1983, Joel opened a retail snowboard and skateboard shop in Sunnyvale, California &mdash; the first ever dedicated snowboard shop in the U.S.</p>
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  ["description"] => string(171) "<p><strong><span>Est. in 2003, Skullcandy makes the SICKEST headphones on the Planet for Snow, Ski, Skate, Surf, Wake, Moto, Bike and Music</span><br /><br /></strong></p>"
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  ["description"] => string(556) "SmartWool introduced wool to the world as a natural, 100% renewable performance fiber that is more comfortable than anything else on the market. Using the finest New Zealand Merino wool, we made the most comfortable socks on the planet. Once people tried them, they were hooked on ultra soft, exceptionally breathable, all-natural SmartWool. Seventeen years later, SmartWool is still innovating. From socks back in ’94 to a long list of super soft performance and lifestyle apparel and accessories, there’s always a time to spoil yourself in SmartWool!"
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  ["description"] => string(736) "<p><span>For over forty years Smith Optics has hung its hat on a heritage of authenticity, innovating products for the fresh-air addict who pushes their limits and gear daily.</span></p>
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  ["description"] => string(703) "<p><span>Born from the desire to make a boot that would deliver explorers comfortably into the beauty of the great unknown, SOREL has been creating footwear for the fearless since 1962. As we forge forward from the frozen tundra into city streets, we translate the stunning landscapes that inspired our founders into a new generation of footwear that is fashionably bold, unapologetically daring and beautifully brave. Luxurious materials and flawless construction are brought to life by designs that challenge, invigorate and surprise. From sweet sneakers for sultry summer days to boots that turn heads while taking on the tundra, SOREL inspires fashion-forward feet for every season.&nbsp;</span></p>"
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  ["description"] => string(651) "<p class="maincopy">Situated high in the Rocky Mountain ski town of Vail, Colorado, Highland Trading Co Inc. has been a distributor of ski travel cases since 1991.</p>
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  ["description"] => string(1097) "<p>In 1935, Josef St&ouml;ckli of Switzerland was producing hand-made skis built of ash, a common wood found in local forests. As Josef refined his ski building craft &ndash; demand for his skis spread throughout the region and the idea of St&ouml;ckli skis was born.</p>
<p>Now 75 years later, and still Swiss made, St&ouml;ckli skis are in high-demand and regarded as one of the last truly hand-made skis in production today. With an expert eye for both function and durability while balancing the use of old-school hand-shaping methods and contemporary design technology, St&ouml;ckli Skis are known the world over for being one of the absolute best constructed skis on and off trail.</p>
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