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  ["description"] => string(1017) "<p><span>Toni Arnsteiner retuned to his carpentry workshop in Mittersill, Austria at the end of World War II and ended up creating Blizzard&rsquo;s first ski. Since then Blizzard has been churning out skis with technology built in to keep the professional&rsquo;s happy and in 1973, the giant slalom World Cup champ had a pair of Blizzard Skis on her feet. The biggest competitive achievement came in 1984 when the top three winners of the downhill event in Kitzbuhel had Blizzard skis on their side. Blizzard invented the temperature-controlled ski after spending six years and millions of dollars in research, the Blizzard Thermo hit the market in 1980.</span></p>
<p><span> For decades Blizzard has been employing specialists with experience across the board to design the best and more technologically advanced skis available. Through its state-of-the-art styles and innovation Blizzard continues to dominate in the ski world as recently as winning the 2010 European Ski Award for &ldquo;Ski Hardware.</span></p>"
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  ["description"] => string(1189) "<p><span>In 1979, Rob Kaplan began manufacturing the DaKine Leash in Haiku, Maui, Hawaii. The DaKine surf leash was designed for rigorous Hawaiian conditions and set the standard for innovative design and high quality. After this innovative breakthrough, DaKine started to build on its reputation by building technical surfing and windsurfing&nbsp;</span>accessories<span>, such as in 1980, when pro windsurfers asked Rob to help build footstraps for their new wave boards. Throughout the early 1980s, DaKine developed the 1st adjustable footstrap, seat harness, and waist harness, defining the company as the leading innovator in technical windsurfing&nbsp;</span>accessories<span>.</span></p>
<p><span>A true leader in the world of&nbsp;</span>bags<span>, packs, and</span>accessories<span>, DaKine has also built a reputation in the travel category, whether it is board sport specific carriers or&nbsp;</span>luggage<span>. After celebrating its 25th anniversary in 2004, DaKine continues to pride itself on developing products for the top professionals in every board sport and building its reputation for innovation and quality for over a quarter of a century.</span><br /><br /></p>"
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  ["description"] => string(1062) "<p><span>The first Dalbello brand ski boot rolled off the assembly line at the company's factory in Casella d'Asolo Italy in March, 1974. That boot would be the first of more than 10 million additional pair to be sold over the years to come.</span></p>
<p><span><span>Alessandro Dal Bello has never looked back, having grown the company by continually investing in new technologies and skilled personnel who have been challenged to develop better and more creative ski boot designs.&nbsp;</span><span>&ldquo;The year 2011 marks a very special achievement in Dalbello&rsquo;s history. &ldquo; says Alessandro &ldquo; This year, we will produce our 10,000,00th pair of ski boots. We couldn&rsquo;t have reached this important milestone without the trust and support of our partners in the skiing community, and without our hardworking and dedicated team all working together. As the future of ski equipment continues to evolve and change, Dalbello Ski Boots will continue to be there building the best ski boots in the world. &ldquo;</span><br /><br /></span></p>"
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  ["description"] => string(512) "It's a brand uniquely created around a single, fine gauge needle, which means all our socks, from Mesh running sock, to over-the-calf Full Cushion ski sock is crafted with the same high quality raw material and high density knitting techniques that make their product unique. Its custom counts of Merino wool and an exclusive blend of Coolmax® which makes Darn Tough's socks incredibly strong and comfortable. And it’s all about the knitting. Three generations of knitting know-how means, well, they know how."
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  ["description"] => string(1000) "<p><span>In the heart of the French Alps Eider has been working since 1962 to bring together a passion for mountain sports, a knowledge of textiles and a constant search for innovation in a style that is unique and modern. Following in the footsteps of our founder, a tailor, today all of our collections come to life in our workshop in Annecy, where they are all imagined, designed, &ldquo;patterned&rdquo; and conceived. Our complete control over the chain between research and development, along with permanent communication with our athletes, technical advisors, clients and providers, means that we are still pushing boundaries, year after year. Our mission: to offer to all those who ski in the mountain, who love Outdoor activities and who are inspired by the Mountain, technical solutions for their most demanding needs and functional and versatile clothing; and to offer our knowledge as well as our fashionable, technical clothing to as many people as possible. &copy; 2011 Eider</span></p>"
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  ["description"] => string(674) "<p>The masterminds at Electric Sunglasses know you&rsquo;ve spent a lifetime  developing your unique style. Electric generates stimulating sunglasses  and goggles to compliment your intense lifestyle. Their cutting edge  frame designs are built to shock, while carefully crafted lenses and  hinges provide the utmost UV protection, optical clarity, and  durability.</p>
<p>Electric is a premium sunglass, snow goggle, and accessories company that  has been rocking since 2000. Electric is defined by its iconic volt  logo and has deep roots in action sports, music and fashion. Founded in  San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike  Carter.</p>"
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  ["description"] => string(604) "<p class="paragraph_style">FD Wear was conceived after years of personal discontent in the ski industry. there were a few big companies making decent outerwear, but at a ridiculous cost. FD wanted unique clothing designed by real athletes who demand only the best, at an affordable price.</p>
<p class="paragraph_style">FD's solution was to design outerwear that not only had the technical and design aspects we valued, but also the fit we required. the days of only shorter skiers pushing the boundaries of the sport are over, and a greater number of tall people are looking for clothing that fits.</p>"
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  ["description"] => string(417) "<p><span>The revolutionary glueless climbing skin that eliminates virtually all of the hassle and failures of traditional glue-based skins - and at a fraction of the weight! A revolutionary and worldwide patented technology creates suction to both wet and dry skis that performs in a wide range of snow conditions and in extreme temperatures - without the use of any type of glue adhesive whatsoever!&nbsp;</span></p>"
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  ["description"] => string(185) "<p><em>Giro</em><span>&nbsp;is a global leader in protective bike helmets, shoes, and gloves along with snow helmets, goggles, and accessories for cycling and outdoor sports.</span></p>"
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  ["description"] => string(441) "<p>GoPro is the world&rsquo;s leading activity image capture company.</p>
<p>GoPro helps people capture and share their lives&rsquo; most meaningful experiences with others&mdash;to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun.</p>
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  ["description"] => string(178) "<p><em>Liberty</em><span>&nbsp;makes high performance&nbsp;</span><em>skis</em><span>&nbsp;rooted in functional innovation and respect for the environment.</span><br /><br /></p>"
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  ["description"] => string(541) "<p><span>Kaspar Tanner laid the foundations of the company in 1862 with the establishment of his traditional ropeworks in Dintikon near Lenzburg. The Mammut Sports Group AG is now an innovative company which develops, manufactures and sells mountaineering, outdoor pursuits and snow sports products. In addition to its central headquarters in Seon, Switzerland (since 1992), where around 230 people work, the Mammut group has branches and subsidiaries all over the world. An extensive network of agents handle global distribution.</span></p>"
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  ["description"] => string(572) "<p>Alpine winter sports as we know them today were still very much in their infancy some 50 years ago. Sports journalist and ski instructor Hannes Marker, concerned by injuries suffered by his eager students and other inexperienced skiers on the slopes of the Bavarian Alps, resolved to lessen the sport's inherent risks. And in so doing, he founded the company MARKER. Marker determined that inadequately responsive skiing equipment represented the single biggest cause of injuries. His perfectionist, problem-solving approach and commitment to arduous work paid off.</p>"
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<p>The state of skiing was completely different in the early 1990&rsquo;s. Tradition prevailed over innovation, styles were neon and rigid, and progression was stale. Snowboarders had embraced everything that the youth considered hip and cool, and in an effort to distance itself, the ski industry floundered. Steve Winter and Murray Wais helped change all that with a 15-minute film called &ldquo;Nachos and Fear&rdquo; in 1992. The ski community&rsquo;s response to their revolutionary effort was overwhelmingly positive, and these two ski bums instantly realized the potential of this new direction and decided to pursue their calling.</p>
<p>In the 20 years that followed, Steve and Murray built MSP Films and together have produced 24 films, created the HDTV series &ldquo;Focused,&rdquo; received Powder Magazine&rsquo;s &ldquo;Movie of the Year&rdquo; award seven times out of eleven, and were nominated for three Emmys in 2006 and 2007 for Outstanding Cinematography. In an industry that has seen the number of film companies explode from three or four to literally dozens, MSP has managed to remain atop the pinnacle while simultaneously branching out into other realms. The skilled team at MSP has worked in every environment imaginable to capture the best images in action sports &ndash; from wakeboarding, mountain biking, kayaking, motocross, and BASE jumping right back to their roots in snowboarding and skiing, MSP Films remains the leader in action sport filmmaking.</p>
<p>Owning the deepest and most diverse stock film library in action sports, MSP has the ability to license and create content to suit the needs of any commercial project. MSP&rsquo;s diverse resume includes an illustrious variety of top clients, including RushHD, Nissan, Budweiser, MTV, Nike, Subaru, Roxy, and many others. MSP is available for production and consultation on a wide variety of shoots, including TV, film, commercials, music videos, and more.</p>
<p>Beyond simply creating content, MSP has the ability to bring your unique message to the masses. MSP&rsquo;s tour department was created with the intention of broadening worldwide reach and has a proven track record of repeated growth year after year. Many strategies have been developed internally by which MSP can now assist in putting your brand&rsquo;s message within reach of a captive, loyal audience.</p>
<p>In the end, the love of these sports and the lifestyle they provide is really what it&rsquo;s all about. MSP Films continues to thrive on the principle that the potential energy of a match waiting to burn symbolizes the collective power and energy that they impart through impassioned and meaningful production work.</p>"
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